01US
Needles
AI SaaS GTM Platform
Unified documentation, audience discovery, and campaign execution into one GTM workspace.
RoleSenior Product Designer
ScopeProduct Design, IA, Design System
FocusUX Research, Product Design
View case study
Built across surfaces.
From research to released across products, brands, and systems.
Selected Work
Case studies built from strategy to shipped detail.
A tighter view of the work behind products, brands, systems, and the choices that make them usable.
4Featured case studies
2Product systems
2Identity systems
Product Design
Systems built around real users first.
Research, architecture, interface design, prototype logic, and product systems moving together.
02US
Confider
Mega Businesses Marketplace
A three-sided marketplace for buyers, sellers, and advisors closing business acquisition deals.
RoleSenior Product Designer
ScopeMarketplace, Product Design, IA
FocusProduct Design, UI UX
View case study
Brand Identity
Identity work that can hold across touchpoints.
Visual systems for launches, websites, platforms, and physical experiences.
03MENA
ICE
Educational Program Identity
Identity and event language for an educational program under InVitro.
RoleArt Director
ScopeLogo, Typography, Color, Collateral
FocusBranding, Art Direction
View case study
04MENA
Yalent
Global Talent Matching Company
Identity and web experience for a company connecting top global talent with companies that fit their needs and skills.
RoleSenior Product Designer
ScopeIdentity, Website, Platform UI
FocusBranding, Art Direction
View case study
What I look for in the work.
01
Clarity before polish
The interface has to explain the product, not decorate around confusion.
02
Systems over screens
Reusable patterns, interaction rules, and content structure matter as much as the final page.
03
Emotion with function
Brand feeling is useful when it helps people understand, trust, and move.