UI UX Product Designer
Designing Products Users Live In
Eight years designing products, building brands, crafting flows, and fitting brands inside design systems.
The same care a Swiss watchmaker takes fitting a jewel inside a watch, where users return to it daily, for the love of it.

I use my Skills across multiple Industries
To Shape
Product Design
Systems built around real users first.
Product design
crafted with
brand thinking.
Needles
AI SaaS GTM Platform
- Role
- Senior Product Designer
- Scope
- Product Design, IA, Design System
- Market
- US
Unified documentation, audience discovery, and campaign execution into one GTM workspace.
Confider
Mega Businesses Marketplace
- Role
- Senior Product Designer
- Scope
- Marketplace, Product Design, IA
- Market
- US
A three-sided marketplace for buyers, sellers, and advisors closing business acquisition deals.
And Design
Brand Identity
Identity work built for launches, platforms, and physical touchpoints.
ICE
Educational Program Identity
- Role
- Art Director
- Scope
- Logo, Typography, Color, Collateral
- Market
- MENA
Identity and event language for an educational program under InVitro.
Yalent
Global Talent Matching Company
- Role
- Senior Product Designer
- Scope
- Identity, Website, Platform UI
- Market
- MENA
Identity and web experience for a company connecting top global talent with companies that fit their needs and skills.
While Include
AI in my process
Curated tools selection to move faster.
I use AI across every phase:
research and synthesis, prototyping with Claude Code deployed to Vercel, content structure refined through iteration. These aren't gimmicks. They're integrated into how I ship.
That's Because
I care about what design does as much as how it looks, feels, and holds together.

My path into product design was built across brand, craft, systems, and real-world experiences.
I began in print and branding, where I learned to care about material, detail, and visual precision. Engineering gave me structure. Event and phygital design taught me to think beyond the screen, to map the full journey people move through before, during, and after an experience.
Today, that mix shapes the way I design products: strategic, system-minded, emotionally aware, and intentional down to the smallest detail.