Where brand thinking meets product craft.
I build design systems, lead product thinking, and make brands work inside every pixel of the interface.
Senior Product Designer & Art Director with 8+ years across AI/SaaS, healthcare, e-commerce, and consumer electronics.
What I Bring
Product design crafted with brand thinking.
I spent my first years in branding, art direction, engineering, events, and phygital experiences. When I found product design, everything converged: brand craft, systems thinking, user empathy, and the taste to make every detail intentional.
The backstory
I started in print houses. Pantone swatches, paper textures, press techniques. That obsession with physical craft became my foundation when I moved to digital.
Engineering gave me rigor. Event design taught me to map full user journeys from someone leaving their home to the moment they stand in front of a brand. Product design brought it all together.
That background is why I don't design like most product designers. I design like someone who's held the finished product in their hands.
Selected Work
Built across surfaces with the same craft
My Process
The System Behind The Craft.
Every project follows the same discipline. The tools change, the industries change — the rigor doesn't.
Deep-dive with Perplexity, Grok, and Manus. Competitive audits, user interviews, stakeholder alignment. I don't design until I understand.
Information architecture, user flows, personas — hand-drawn in GoodNotes, documented in Notion. The structure is always mine before any tool touches it.
Design systems in Figma. Brand-informed UI. Component libraries built for developer handoff theming files delivered directly to engineering.
Working prototypes via Claude Code, deployed to Vercel. Stakeholder testing on real interactions, not static mockups. This is where most designers stop. I don't.
PostHog for behavioral analytics. Decisions backed by data, not assumptions. Ship, measure, iterate.
AI in My Process
AI Is My Multiplier.
The Thinking Is Mine.
I use AI across every phase: research and synthesis, prototyping with Claude Code deployed to Vercel, content structure refined through iteration. These aren't gimmicks. They're integrated into how I ship.
But the first draft is always mine. The information architecture, the user flows, the design decisions, that's craft, not automation. AI is just the newest layer.
Let's Build Something
with Craft
Open to teams that take both brand and product seriously.