Confider

Design a Business Marketplace

for Buyers, Sellers & Advisors

Product DesignUI UXBrandingDesign SystemFrontend Development

Project Overview

Confider is a 3-sided marketplace created for buying, selling, and advising on businesses. It brings together buyers, sellers, and advisors (lawyers, accountants, brokers) into one platform — a digital space for closing deals with confidence.

My role spanned from UX research and product strategy to hands-on UI design and front-end development. I helped shape Confider's structure, experience, and personality — both visually and functionally.

3-Sided Marketplace

How Confider connects buyers, sellers, and advisors

3-Sided Marketplace

How Confider connects buyers, sellers, and advisors

Buyers using Confider are often entrepreneurs, private investors, or acquisition firms looking for strategic opportunities. They need quick access to credible, well-presented listings, with relevant financials, location data, growth potential, and seller intent clearly outlined. Confider helps them:

Discover curated, high-quality listings

Filter by industry, revenue, location, and deal size

Initiate communication with sellers or brokers directly

Track viewed, saved, and shortlisted companies through their dashboard

Sellers include business owners, brokers, and M&A advisors looking to find serious buyers. Their biggest needs are: visibility, credibility, and control over deal flow. Confider empowers them to:

Create detailed listings with branding, financials, and documentation

Track interest and analytics on each listing

Manage incoming messages and qualified buyer requests

Leverage profile verification to build trust with potential buyers

Advisors are legal or financial professionals who assist both buyers and sellers throughout due diligence and closing. They aren't primary marketplace actors, but they're essential to the transaction pipeline. Confider gives advisors:

Tools to join ongoing deals as collaborators

The ability to manage their professional profile and credentials

Access to secure communications and shared deal rooms

A presence on the platform to gain new clients or referrals